What I Learned from Producing Videos For My Book Marketing

May 31, 2024 by S. R. Watts

As an author, I have had the opportunity to dabble in a few forms of media to try and market my book. Whether it be written copy or audio recordings, each attempt to create some form of content has taught me something new about the creative process that goes into promoting an epic fantasy work. However, I have to say that the most exciting pieces of content I got to produce were the handful of videos that I’ve used to showcase everything from the story within my books to my mission as an author. There’s just something about the video medium that has the ability to convey some very poignant messages that no other form of media can. 

Most recently, I have had the opportunity to produce a video for a communications class I am taking to improve my marketing skills. The video itself showcases my efforts to make my book as accessible and fun to read as possible while providing an inspiring message about going the distance. Drawing on my earlier experiences with film editing and shooting video content, I was able to create a two-minute piece that has since been complimented by both my professor and my classmates. It has made me hopeful that it will perform well once I am ready to publish it on social media for millions of people to see.

Of course, being the perfectionist that I am, I would have to say that the video itself is a little too simplistic in its approach as I tend to go for more visually stunning imagery than the ones I ultimately came up with. Personally, if I could go back, and if I had been given a bigger budget to work with, I would have attempted to include some special effects into the video, especially the part where I introduce the story found in my novel where the fantasy elements would have benefited from some state-of-the-art SFX content. This likely stems from the amount of time I have spent consuming high-quality media, which has definitely morphed my expectations to the point that I am disappointed whenever I don’t have the means to execute my visions for my work the way I want them to appear.

Still, I should be satisfied with the work I have accomplished. After all, a professor from one of my Digital Content Creation courses back in college once told me, “Only the most creative individuals can do the most with the least and still get a positive reaction from their audience.” I guess this is true given that many Hollywood films in years past have had astronomically large budgets, and a lot of them still turned out to be some pretty terrible movies that didn’t impress many people. I should probably count it as a blessing that I have been forced to work with so little in my earlier years as it has forced me to flex my creative muscles and think outside the box, making me into the exceptionally talented individual I am today.

Like any creative professional, I still have a lot to learn if I want to become one of the greatest storytellers of all time. For now, I can take pride in the amount of thought and effort I have put into the production of my video, as well as the knowledge that it has impressed my professor who is a very accomplished professional in the realm of mass communications. Hopefully, it will impress the millions of individuals who use social media as I prepare to publish it in the coming weeks.